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Showing posts from July, 2026

Snapchat shores up lead gen ads with new HubSpot integration

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The app is focusing more on partnerships to “meet our clients where they are,” according to Vice President of Global Agency and Strategic Accounts Adrian Mulryan. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

Kia takes a Reddit staple for a spin during WNBA All-Star Weekend

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The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 views in 72 hours. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

6 tips for building a brand on Pinterest

The visual search app has become a key product discovery channel and can help connect promotional efforts to more than 630 million shopping-focused active users. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

Gap Inc. opens creator program to employees

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Corporate, distribution and store staff can now apply to be influencers for the retailer’s brand portfolio, almost a year after the program’s launch. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

Google’s ads biz gets boost from World Cup hype, Gemini improvements

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Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

From Yamal to the mall: How American Eagle is going back to school

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CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

5 tips for building an effective brand presence on TikTok

A look at some of the best ways for marketers to engage with trends and influencers on the short-video platform. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

Will Meta’s massive AI bet pay off?

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The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s enthusiasm for the tech. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

Social insights fail to reach decision-makers: Here’s what the numbers say

Just 14% of social media professionals feel their organization is able to use social data properly. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

Meta’s AI-based layoffs allegedly targeted workers who had taken protected leave

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The company used “a constellation of internal artificial-intelligence systems” to determine who would be included in its 10% reduction in force, per a lawsuit. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

Social platforms draw consumers in, but conversions falter

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Social media has become the No. 1 channel for consumers globally to find new products, ESW found. But trust in those checkout experiences remain elusive, creating a fragmented customer journey. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

How TikTok Shop is changing innovation for food and beverage brands

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Big companies, including PepsiCo and Mars, are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

X updates its engagement bait detection

The platform is using Grok’s artificial intelligence system to remove accounts that solicit engagement from its creator revenue share program. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

YouTube refreshes Studio and updates video guidance

The company is providing more insights via a rebranded analytics portal and also offered clarifications on the removal of unsatisfying or off-putting material. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

X adds Grok-powered insights to Ads Manager

The move represents the platform’s latest artificial intelligence integration advance, and could eventually lead to full advertising automation. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

YouTube highlights brand partnerships with sports creators

The platform’s latest report examined the rising influence of athletic influencers and offered guidance on how to connect with them. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

Instagram Reels adds more AI translations

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The platform’s interface allows creators to process captions and audio that makes it look and sound like the original poster is speaking. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

X boosts the posts of users’ mutuals

The move will help people see more updates from profiles they follow, although the tweak seems like it shouldn’t have been needed. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

Instagram will charge for AI access

In a weekly Q&A, Chief Adam Mosseri said artificial intelligence models “are very expensive to run,” forcing the company to “either throttle people or ask them to pay.” * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

Meta CTO confirms facial recognition in AI glasses

Andrew Bosworth told journalist Nicholas Thompson that the company is exploring multiple use cases for Face ID, including as a tool for the visually impaired. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

Meta breaks ground on first data center in Canada

The $10 billion project in Alberta will be the company’s 33rd facility worldwide. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

LinkedIn shares tips on effective posting

Frequency, length and consistency are key, and can help boost artificial intelligence pickup as well as overall engagement. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

X will DM users about Community Notes updates

Elon Musk announced the news in a recent post, but it appears to replicate an existing procedure on the platform. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

YouTube launches desktop version of Ask YouTube

The conversational search chatbot is designed to help users “explore complex questions” with natural language prompts, the company said. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

X rolls out updated video editor, including green screen recording

The company also launched multi-language captioning as part of a wider feature rollout that gives the tool new functionality. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

Meta launches Pocket creative app

The artificial intelligence-powered platform is designed to let users generate interactive “gizmos” via text prompts. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

Reddit rolls out split testing to all advertisers

The feature allows marketers to run two ad variants and choose which campaign to focus on based on performance. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

Majority of US adults support social media bans

A new study from Pew Research found that most Americans are in favor of some kind of restrictions, with only 20% opposing the idea. * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

X launches livestream studio to simplify live broadcasts

The updated livestreaming platform on desktop will provide more options for live video creators.  * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com

X launches livestream studio to streamline live broadcasts

The updates livestreaming platform on desktop will provide more options for live video creators.  * This article was originally published here Keep up to date with us here marketing-development-course.blogspot.com